Every year new technologies are changing how we communicate. Ten years ago the tools we relied on to communicate are completely different to what we use now. As technology evolves, we are becoming seamlessly and constantly integrated with the internet and communications – being constantly ‘connected’ is exciting and scary. Constant changes in advertising technologies, platforms, and devices have consumers wondering – what is next for the internet and communications?
Artificial Intelligence is the future of advertising. Today major data companies are collecting touch points on every single internet user through tracking pixels. The analysis of these data touch points helps advertisers identify trends in consumer behaviors, helping marketers make more informed decisions about when and how to reach their audiences. Artificial intelligence can provide unique insights into customer journeys. Even placing advertisements on interfaces that marketers might not have known their audience was on. This greatly increases the impressions on advertisements and, helps optimize clicks and conversions.
Augmented and Virtual Reality technologies are the next step for video marketing. Today video is the fastest growing online media for engagement. Video has amplified storytelling on the internet for consumers and companies. Content is king and authentic stories matter in effective branding and messaging. Content has proven to be very impactful in consumer behavior and engagement, and with video content on the rise, it is only a matter of time until augmented and virtual reality become a communication standard.
Interactive Voice Search is the future of communication. Voice is the natural source of communication. In fact, in 2016, 20% of search queries are done by smartphone voice searches. Even though, voice command has been around for a long time, getting the system to communicate with us has taken some time. With the launches of the Amazon Echo, Apple Home Pod, and Google Home, key players in e-commerce, search, and engagement are making it known that investing in voice-activated technologies is the future of communications and interactions.
Artificial Intelligence, Augmented and Virtual Reality, and Interactive Voice Search are a few of the key technologies for the future of the internet and communications. What new technology do you think will help shape the future of communications?